Gehl and RIOS delivered a comprehensive placemaking framework for the street centered around infrastructure improvements, innovative tenanting, and active public space management.
The team collaborated with the client to craft a set of goals for Promenade 3.0. The process began with a Public Space Public Life (PSPL) benchmark survey, followed by a complete infrastructure survey to understand the surrounding environment. The PSPL survey revealed that while foot traffic on the Promenade was high, invitations to spend time were limited–especially after shops closed. When asked about the Promenade, visitors expressed a desire for more diverse food offerings, activities for children and families, and more events while also stating their love for the street’s atmosphere.
Using the survey data, a set of hypotheses was formulated for what improvements could lead to more consistent foot traffic, engagement, and activity along the Promenade.
To test visitor responses to new and different invitations to play, spend time, and interact with one another, the team developed a series of pilot projects. These pilot programs came to be known as “the Experiment” and ran for two months, providing insights into what interventions would encourage more extensive and diverse crowds to spend time along the promenade.