A mobility experience fit for all seasons
Hamar, a lakeside city with 30,000 inhabitants near Oslo, sought to bolster its appeal as a home for young families and better meet sustainability benchmarks for cities. As long-term collaborators and trusted advisors, Gehl, in cooperation with Artelia (then Moe), developed a Mobility Strategy that went beyond the traditional boundaries of transportation to include the connections between people, destinations, and the unique experiences they offer.
The work began by combining quantitative and qualitative data to uncover the performance of the city’s current mobility experience. This involved mobility counts, workshops, sprints, and interviews with various key actors from the city. With robust data analysis and insights, the team then proposed four strategic moves and 12 key actions that prioritize people-first mobility. To help visualize the potential impact, each move had an effectiveness score tied to existing strategic goals and concept designs to illustrate potential implementation.
The Mobility Strategy, in tandem with a ‘place-analysis’, now plays a key part in guiding the city’s future development, enhancing mobility and public life, and promoting connections between the city center and local nodes, as well as fostering a ‘short trip’ culture.
