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Metro Tunnel Creative Program

Offsetting construction impact and connecting communities through creative interventions

Sector

Civic & Public

Region

Asia Pacific

Timespan

2018-2025

Featured artwork: Memory Lane presented in partnership with Midsumma Festival, State Library Station 2021. Credit: Theresa Harrison

Cities have always evolved, shaped by the people, stories and cultures that moved through them. As a creative city with a deep tradition of arts and design, Melbourne approached their eight-year construction of the Metro Tunnel as more than big build infrastructure: an opportunity to connect people and places while celebrating stories, ideas and experiences that honored the past, kept the present vibrant, and imagined the future. Through the Metro Tunnel Creative Program, Gehl was engaged as a strategic advisor and thought partner to evaluate the program and support its continued evolution.

Metro Tunnel Station Locations. Credit: Gehl

The Metro Tunnel is a major city-shaping rail investment designed to transform Melbourne’s public transport network through a new underground rail tunnel and five new stations across the city. While the project will deliver long-term benefits, its eight-year construction phase created significant disruption around worksites. In response, the Metro Tunnel Creative Program was established to offset these impacts through temporary, place-based creative interventions that supported local communities, celebrated Melbourne’s creative culture, and transformed sites of disruption into spaces for art and public life.

In 2018, as station construction began, the Metro Tunnel Project Office (MTPO) established a Creative Strategy to guide the Program’s approach. Developed in collaboration with state and local government stakeholders, the Strategy recognised the Metro Tunnel Project’s role in supporting Melbourne’s cultural identity and ensuring a lasting civic legacy. It set out six key objectives: dynamic sites of creativity, managing construction impacts, A line-wide identity, welcoming and people-focused places, creative opportunities and engagement showcasing Melbourne. 

Gehl was engaged as an evaluation and advisory partner to assess the Creative Program’s impact on public life, community sentiment and local vitality, supporting its continuous evolution. Through a tailored evaluation framework, stakeholder engagement, and multiple rounds of qualitative and quantitative data collection, Gehl generated insights and recommendations that informed ongoing improvements over the course of the 8 year program.

As construction approached completion in 2025, Gehl was commissioned to reflect on the Creative Program’s impact and legacy. Drawing on insights from key stakeholders overlaid with program insights, the study explored how the program was delivered, how it engaged artists and communities, and how partnerships and evaluation practices supported its success. The findings show how a strong operating model, creative ambition and a commitment to learning helped turn construction disruption into opportunities for public engagement, civic pride and cultural expression – offering practical lessons for future infrastructure projects.

Five Key Finding Areas - The Retrospective Study reveals that the Creative Program strategies and tactics delivered outcomes across five key areas - each playing a critical role in the program’s success and offering valuable lessons learned. Credit: Gehl

registrations in the Artist Pool

1150

of artists based in metropolitan Melbourne

67 %

of vinyl diverted from landfill by upcycling artworks into tote bags

5600 kg

total projects delivered

252

First Nations artists supported

79

artworks produced

220 +

The 120 metre long JJ Holland Park mural was painted in the summer of 2019 and shaped by community input. It celebrated local life and was created in collaboration with the Kensington Community Children's Co-Operative (KCCC). Credit: Kit Edwards

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