Data-driven impact
As lead consultants, Gehl oversaw the comprehensive mapping of Town Hall Square, integrating lived experience data (surveyed by Gehl) with mobility data sourced from high definition video, heat-sensing cameras and WiFi sensing pylons.
Data collection began in August 2019 as a baseline and continued in September 2019 and February 2020. This allowed Gehl to capture ongoing changes, identifying prominent movement flows and behaviors of people in the space. Additionally, online questionnaires, totaling 3,000 responses, provided qualitative insights into people’s lived experiences and opinions.
By collating and comparing multiple data points, Gehl uncovered site-specific insights that the City of Copenhagen can directly apply to future decision-making and urban design. This multi-dataset analysis revealed a 120% increase in the number of people in Town Hall Square following the opening of the metro.
Leveraging public life and mobility data, Copenhagen’s Town Hall Square can now offer an optimized experience that truly meets the needs and desires of its users.